BAT is evolving at pace - truly like no other organization.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!

FUNCTION: Marketing

LOCATION: Bucharest, Romania

JOB TYPE: Permanent

ROLE POSITIONING AND OBJECTIVES:

We're seeking an ambitious and talented Area Insights & Foresights Specialist to join our new Foresights team. Reporting to the Area Foresights Manager, you will help us build a strong foundation for Foresights capabilities and create an impact in our organization by identifying and exploring emerging trends, opportunities, and risks. If you have a passion for learning & experimenting, curiosity about the future, and an eagerness to contribute to development of truly new capabilities, we want to hear from you!

As an Area Insights & Foresights Specialist, you will collaborate with cross-functional teams to research and analyze trends, technologies, and market shifts that could impact our business. You will help us proactively identify opportunities for growth and innovation and assess potential risks and challenges to our strategic plans.

WHAT YOU WILL BE ACCOUNTABLE FOR:

• Support the Area Foresights Manager in identifying, analyzing, and interpreting trends, technologies, and market shifts relevant to our business.
• Collaborate with Insights, Information, Consumer Experience & Category teams to gather and synthesize data and insights. These insights will be identified through always-on scanning of secondary studies on shifting consumer values, marketplace signals, and behavioral trends to drive a deep understanding of potentially disruptive forces that will help identify opportunities, mitigate risks, and shape our future strategies.
• Assist in the development of comprehensive foresight reports and presentations for stakeholders, including senior management.
• Contribute to scenario planning and opportunity assessments, helping to guide strategic decision-making across the organization.
• Actively participate in continuous learning and development activities to build and maintain expertise in Foresights methodologies and tools.

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE:

• Bachelor's degree in a related field (e.g., Business, Economics, Data Analytics, Market Research, Sociology, Anthropology or a similar discipline).
• 2-5 years of experience in Marketing Research roles, with a demonstrated ability to analyze and interpret complex data and to perform strategic thinking and planning.
• Strong analytical and critical thinking skills, with an aptitude for identifying patterns, trends, and insights from various sources.
• Familiarity with qualitative and quantitative research methodologies, and a willingness to learn and apply Foresights-specific approaches.
• Excellent communication, storytelling and presentation skills, with the ability to clearly convey complex ideas to diverse audiences. Bonus points for proven advanced data visualization skills.
• Strong collaboration skills and a proactive attitude, with the ability to work effectively in cross-functional teams.
• Ability to negotiate and sustain networking relationships;
• Proficiency in English.

WHAT WE OFFER:

• A dynamic and supportive work environment that fosters growth and development.
• Opportunities to learn from experienced professionals and receive mentorship from senior team members.
• Competitive compensation package and benefits, including opportunities for advancement within the organization.
• Exposure to diverse projects and the chance to make a tangible impact on our business and the industry.
• If you're excited about the prospect of joining our team and contributing to the development of our Foresights function, we encourage you to submit your application today. We look forward to discovering how your skills and experience can help shape the future of our company.

WE ARE BAT

At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.

• Global Top Employer with 53,000 BAT people across more than 180 markets
• Brands sold in over 200 markets, made in 44 factories in 42 countries
• Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
• Diversity leader in the Financial Times and International Women's Day Best Practice winner
• Seal Award winner - one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!