The main aim of the job is to support the Philip Morris Business Unit Team with relevant analysis/insights regarding Nielsen trends, Adult Consumer Distribution, Trade Coverage: Merchandising & Communication, Consumer Engagement touch points platform areas, to support decision making process related to resource allocation, objective setting, Key Performance Indicators (KPI-s) monitoring, increasing commercial initiatives efficiencies & effectiveness through better targeting and alignment of commercial initiatives objectives, selected channels/ retail selling points and consumer profile.

Responsibilities:

• Perform distribution data analysis (Retail Audit, In Market Sales) to identify Philip Morris performance gap versus key competitors, highlighting area to be improved;
• Consolidate the retail selling universe for: i. communication platform allocation by brands in focus, ii. tactical programs, iii. Consumer Engagement touch points platform; review it and provide final proposal;
• Monitor agreed Key performance Indicators (“KPI”) providing regular analysis, highlighting deviation from initial targets and providing solutions to correct;
• Support Sales Forecast process by collecting input from regional teams; prepare sales prognosis considering historical data, latest market information, and stock level by channels;
• Prepare the evaluation of commercial initiatives deployment effectiveness by collecting regional feedback (consumers & customers’ reaction), highlighting achievements versus targets and key learning