Duties and responsibilities:

• Lead the creation and execution of brand strategies and marketing plans, incorporating insights from market and consumer behaviour trends.
• Collaborate with internal and external stakeholders to ensure strategies are aligned with overall business objectives and adapted to the specific needs of each market.
• Oversee and monitor the execution of marketing strategies, ensuring consistent application across markets while allowing for local adaptations as needed.
• Coordinate with local trade marketing teams to ensure alignment and effective execution of marketing initiatives.
• Work closely with marketing teams to ensure that the global marketing vision is translated into actionable plans at the local level.
• Develop and implement comprehensive marketing and communication plans that are based on customer and consumer insights, with a focus on achieving overall brand objectives.
• Plan and manage digital marketing and social media strategies, ensuring alignment with broader marketing initiatives.
• Develop leadership capabilities by managing and guiding cross-functional teams in the successful execution of brand strategies.
• Conduct regular field visits to local teams to provide support and guidance, and to assess local marketing needs and development opportunities.
• Track and manage marketing budgets provided by external partners, ensuring optimal use of resources.
• Monitor the effectiveness of local marketing activities, conducting evaluations to identify best practices for reapplication across different markets.
• Provide guidance on portfolio management using data-driven insights and analysis to optimize product performance in local markets.
• Identify opportunities for local marketing campaigns based on an understanding of the local business environment.
• Support the forecasting and planning of marketing materials, ensuring accurate alignment with market needs.
• Lead knowledge-sharing sessions with commercial teams to ensure successful marketing strategies are disseminated and applied across markets.