Content & SEO Specialist

PPC Energie

Online Channels

Bucharest

Unlimited period

#YourCareer starts with doing what you like

We are always looking for talented and motivated colleagues to join our team and together, contribute to the creation of a sustainable future, based on inclusion, empathy, respect and equal opportunities.

The Content & SEO Specialist is responsible for delivering the greatest content experience for clients while we generate more traffic and value for the company. Develop and ensure the implementation of the Content Marketing strategy acording to business needs & company direction. Maintain the relation with the SEO & Content Marketing agency having the main goal of increasing the traffic & ad more value for clients and potential clients

Together with us, you have the chance to grow every day, contributing to the energy transition, and being responsible of

• Understanding the business direction, vision, and mission, and adjusting content on the website accordingly.
• Setting the content marketing direction for the website and Electripedia, aligned with business goals.
• Overseeing the SEO strategy, ensuring alignment between agency requirements and the internal team for implementation.
• Developing a strong understanding of the energy market, both local and external.
• Overseeing and anticipating industry trends to guide content creation that aligns with the market.
• Collaborating with internal teams (communication, product, website, myPPC app, CX, sustainability, etc.) to effectively promote the organization's products and services, ensuring alignment with the overall business vision.
• Collaborating with the SEO & Content Agency and ensuring timely communication of essential information.
• Creating content for campaign pages, including sales and contest campaigns.
• Analyzing marketing data to identify trends, anticipate buyer persona needs, and gain a solid understanding of the target audience to maximize ROI.
• Conducting digital research analyses, reviewing competition (internal and external), and adjusting direction to drive traffic and deliver exceptional content.
• Monitoring campaign performance, identifying areas for improvement, and providing ideas to enhance strategy development.
• Measuring and reporting the impact of efforts and assessing results against objectives.
• Developing and maintaining reports, as well as creating presentations for internal and external use.

What you'll need to succeed:

• At least 3-5 years of experience in a digital role, either in an agency or on the client side.
• Experience in building or reshaping content marketing strategies for brands/clients, with demonstrated results (objectives achieved).
• Proven experience in SEO, either in an agency or client environment.
• Strong knowledge and proven experience in developing SEO & Content Strategies.
• Good understanding of Google Analytics and other tools for measuring traffic data.
• Previous experience in the energy industry is preferred but not mandatory.
• Proven track record of successful content marketing campaigns.
• Ability to analyze both qualitative and quantitative data to inform effective creative strategies.
• Experience in agency work (content marketing strategy & creation).
• Creative mindset.
• Excellent communication and presentation skills.
• Problem-solving oriented thinking with a focus on finding efficient solutions.
• Critical thinking skills.
• Excellent time management skills.
• A Bachelor's degree in Marketing or similar fields is considered a plus.

What's in it for you:

Professional growth/ Development

• opportunities for professional and personal development
• dynamic work environment and different business lines
• international work environment
• internal mobility programs
• courses, coaching sessions, mentoring

Rewards

• medical subscription/ medical insurance
• meal vouchers, bonuses (Energetician's Day, Easter, Christmas, etc.)
• holiday Bonus
• reimbursement of part of the holiday ticket
• extra free days (Birthday, Energetician's Day, etc.)
• special offers from our collaborators
• referral employee program
• Bookster

Way of working

• hybrid way of working (office & smartworking)
• short Friday

What else do you need to know?

We inform you that all applications received will be treated confidentially. Only the selected candidates will be contacted for an interview, the rest of the applications being kept in our database for a period not exceeding one year.

PPC is the leader of the energy market in Southeast Europe. PPC produces, distributes and supplies electricity, as well as advanced energy products and services in Greece, Romania and North Macedonia.

The PPC Group has production units with an installed capacity of 10.7 GW and serves 8.7 million customers in several markets in the region, with over 35 TWh of energy supplied.

The group is present in Romania following the acquisition of the Enel companies in our country in October 2023. PPC was founded in 1950 and is listed on the Athens Stock Exchange.