Key responsibilities:
• Requirements Analysis: Collaborate with business stakeholders to understand and document their requirements for customer relationship management. Identify key functionalities needed to support sales, marketing, and customer service processes.
• System Design: Architect the overall CRM system, considering factors such as scalability, flexibility, and integration with other systems. Design the technical infrastructure, data models, and user interfaces to meet business needs.
• Customization and Configuration: Customize and configure CRM platforms to align with specific organizational requirements. This involves creating and managing custom fields, workflows, and user interfaces to streamline and optimize business processes.
• Integration: Ensure seamless integration between the CRM system and other enterprise systems, such as ERP and marketing automation tools. Establish data flows and connections to maintain a unified view of customer data across the organization.
• Security and Access Control: Implement robust security measures to protect sensitive customer data within the CRM system. Define and manage user access controls to ensure data privacy and compliance with regulations.
• Data Management: Develop strategies for data migration, data cleansing, and ongoing data maintenance. Ensure data quality and consistency within the CRM system to support accurate reporting and analytics.
• Performance Optimization: Monitor the performance of the CRM system and optimize its efficiency. This may involve fine-tuning configurations, addressing performance bottlenecks, and ensuring the system can handle increasing amounts of data and user activity.
• Project Management: Lead or contribute to CRM implementation projects, ensuring that they are delivered on time, within scope, and meet quality standards. Coordinate with project teams and stakeholders to achieve successful outcomes.