Candidatul ideal

What makes you successful? Bring your passion and expertise with:

* Strong understanding of digital marketing principles
* Experience of ABM (account-based marketing)
* Experience in the design and execution of demand marketing programs with a measurable ROMI
* Detail oriented and self‐starter with strong written and interpersonal skills
* Working knowledge of new tools in digital experience and demand marketing, along with established tools such as Google Analytics, Tag Manager, and social media platforms
* Ability to work independently as well as part of a team
* Minimum expectation of a Bachelors degree OR equivalent education/experience
* Team player with positive "Can‐do" attitude
* Great communication skills with enthusiastic personality
* Ability to manage complex projects, often involving remote teams across multiple geographies and time zones

Descrierea jobului

Position Summary

The Demand Marketing Programs Specialist is responsible for planning, organizing and executing demand programs that focus on new buyers in new and existing accounts.

The postholders advises the demand strategy and has the operational responsibility for demand program objectives, including the activation (acquisition), validation (nurture) and acceleration of demand. This role owns the collection, creation, and distribution of demand generation best practices and works with field and central marketers to apply them internally across all regions. You will often have the hands-on responsibility for managing outside agency and vendor contracts and relationships. This role supports marketing leadership and works directly with sales, field marketing, account-based marketing, marketing operations as well as global program teams.



What you'll do? As a key team player, your responsibilities include:

* Works with marketing teams to develop demand marketing program strategies that supports demand pipeline and revenue impact
* Optimizes and standardizes demand program implementation processes across the global organization
* Serves as the key stakeholder contributing to Vertiv's overall campaign framework for demand marketing programs
* Works to determine demand marketing program metrics and how to measure against objectives to gauge success
* Works closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience
* Collaborates with the demand center and/or field marketing to ensure a cohesive creation, execution, and testing/optimization strategy exists to increase engagement
* Collaborates with the digital team on acquisition and engagement demand programs, and ensures final tactic selection is appropriate for program design
* Partners with portfolio marketing to identify audience requirements and provides insight into what is and isn't working to drive future requirements
* Plans the best mix of integrated inbound and outbound tactics, including offline and digital
* Engages proactively with sales teams to coordinate, communicate, and optimize the impact of acceleration demand marketing programs
* Identifies and creates a testing approach for demand marketing program pilots
* Communicates with and educates marketing leadership about demand marketing programs
* Manages demand programs and inputs into the selection of agencies and third-party vendors
* Documents and communicates/distributes best practices for demand marketing program implementation across the organization, including recommendations for improvements
* Serves as the key stakeholder and evangelist for testing and optimization, championing data-driven risk taking by demand marketers



The successful candidate will embrace Vertiv's Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. Integrity. Respect. Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

* Customer Focus
* Operational Excellence
* High-Performance Culture
* Innovation
* Financial Strength

OUR BEHAVIORS

* Own It
* Act With Urgency
* Foster a Customer-First Mindset
* Think Big and Execute
* Lead by Example
* Drive Continuous Improvement
* Learn and Seek Out Development



Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / [removed]including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email If you are interested in applying or learning more about this role, please visit the company's career page located on Vertiv.com/Careers.