Responsabilities

• Implementing the corporate marketing and communication plans in accordance with the local/regional sales strategy (campaigns, projects, actions, events, others)
• Creating target- and budget plans, assisting in the design of MK planning, coordinating processes and workflows
• Defining & implementing the SEE regional marketing strategy in line with the local & regional sales strategy.
• Defining metrics and monitoring the performance of each measure in the campaigns implemented across the different channels.
• Identifying and developing relevant target groups and buyer personas
• Content writing and publishing social media posts (via Hootsuite) for social media company pages (in SEE area)
• Managing the local website CMS
• Managing paid advertising campaigns on Google Ads, Meta Business Manager, LinkedIn Campaign Manager
• Cooperating with cross-regional distributor network for co-marketing actions (online and offline)
• Working with CRM to assign leads, create customer segmentations and other tasks.
• Organize meetings, trade fairs/virtual-digital trade fairs, various other events/digital events.
• Managing marketing related supplies including brochures, leaflets, catalogues, giveaways, product samples, etc.
• Editing company visuals or graphics using Photoshop, InDesign, Canva,etc