The Job

We are seeking a highly motivated and experienced Digital Strategist to lead our efforts in crafting and executing digital marketing strategies that drive client growth and engagement.
The ideal candidate will be a strategic thinker with a proven track record in digital marketing, coupled with a deep understanding of marketing and technology trends.
You will report directly to the COO and will be responsible for developing innovative marketing strategies, managing client relationships, and driving the success of our digital marketing initiatives.

How you’ll make an impact:

1.Develop and Execute Digital Marketing Strategies:
a. Lead the strategic planning and execution of multichannel marketing campaigns that align with our clients' business goals and digital transformation initiatives.
b. Implement innovative marketing strategies to drive client growth and maximize ROI through various digital channels.
2. Client Acquisition and Relationship Management:
a. Identify the main pain points of existing and potential clients, establish realistic objectives and KPIs, and proactively present solutions for reaching their goals.
b. Actively participate in the pitching process to secure new clients and projects.
c. Be capable of doing business analysis and fully grasp challenges of the customer business.
3. Drive Growth and ROI:
a. Leverage analytics tools to track campaign performance, identify trends, anticipate seasonality, and make data-driven decisions to optimize the effectiveness of marketing strategies.
b. Create detailed reports that evaluate the ROI of marketing campaigns and provide insights to stakeholders.
4. Market Research and Analysis:
a. Perform rigorous market research, competitive analysis, and customer insights gathering to inform strategy development.
b. Stay abreast of emerging technologies, digital marketing trends, and industry best practices to continuously innovate and improve our marketing offerings.
5. Performance Tracking and Reporting:
a. Establish key performance metrics and track progress against targets. Be familiar with OKRs and the process of managing them.
b. Develop and manage budgets for marketing campaigns, ensuring resources are allocated optimally for maximum impact.
c. Provide regular reports and insights to senior management.
6. Team Leadership and Collaboration:
a. Build, mentor, and lead a high-performing strategy team. Collaborate closely with other departments, to ensure alignment and synergy.
b. Provide mentorship and guidance to members of the strategy team, fostering a culture of learning and professional growth.
c. Work closely with the sales and product development teams to ensure marketing strategies are fully integrated with business development and product lifecycle management.
7. Partnerships Development:
a. Cultivate and maintain strategic partnerships with key technology companies across the tech stack we need to use in project delivery.