Master Thesis Analysis of End-Consumer Purchasing Decision Criteria for Electric Two Wheeler
Adaugat: 5 zile în urmă
Robert Bosch S.R.L.
Master Thesis Analysis of End-Consumer Purchasing Decision Criteria for Electric Two Wheeler
Adaugat: 5 zile în urmă
Robert Bosch S.R.L.
Acest anunt este cu aplicare externa. Cand dati click pe Aplicare Externa veti fi redirectionat pe un alt site pentru a aplica.
Job Description
We are seeking a master thesis student to contribute to the analysis of end-consumer decision criteria when purchasing an electric two wheeler. In particular the research aims to better understand the end consumer decision preferences at the point of purchasing and the monetary evaluation of features within different market segments and regions.
- During your master thesis, you will cluster the market into different segments and regions.
- You will define and select end-customer purchasing criteria as well as select proper analysis methods to rank/quantify the criteria.
- Furthermore, you will design and issue a survey to analyze the importance of different purchasing criteria adapted to different market segments/regions.
- Last but not least, you will analyze and present the results.
Qualifications
- Education: Master studies in the field of Marketing, Industrial Engineering and Management, Business Administration or comparable
- Experience and Knowledge: general automotive orientation, knowledge in consumer preference evaluation methods, scooter/motorcycle experience is a plus
- Personality and Working Practice: you like to work independently, but are cooperative towards other suggestions; you always approach your tasks in a structured and analytical manner
- Enthusiasm: interest in detailed survey creation and analysis
- Languages: fluent in English, written and spoken
Additional Information
Start: according to prior agreement
Duration: 6 months
Requirement for this thesis is the enrollment at university. Please attach your CV, transcript of records, examination regulations and if indicated a valid work and residence permit.
Diversity and inclusion are not just trends for us but are firmly anchored in our corporate culture. Therefore, we welcome all applications, regardless of gender, age, disability, religion, ethnic origin or sexual identity.
Need further information about the job?
Heiner Hansen (Functional Department)
+49 172 7689691
#LI-DNI
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