Online Sales & Campaigns Coordinator

PPC Energie

Online Channels

Bucharest

Unlimited period

#YourCareer starts with doing what you like

We are always looking for talented and motivated colleagues to join our team and together, contribute to the creation of a sustainable future, based on inclusion, empathy, respect and equal opportunities.

The Online Sales & Campaigns Coordinator is responsible for developing, executing, and managing online sales strategies and marketing campaigns to drive online sales growth of energy services & VAS products. This role will focus also on generating leads for offline channels and reaching digital KPIs.

Together with us, you have the chance to grow every day, contributing to the energy transition, and being responsible of

Digital Marketing Strategy:

• Developing and implementing digital marketing strategies to drive online sales and enhance brand presence.
• Coordinating online campaigns across various digital platforms, including social media, email marketing, and the company website.
• Integrating online campaigns into larger promotional initiatives across the organization.

Campaign Coordination:

• Planning and managing marketing campaigns from concept to execution, ensuring they are delivered on time and within budget.
• Collaborating closely with internal teams and external partners to coordinate campaign activities and ensure consistent messaging.
• Measuring campaign effectiveness and providing regular reports to key stakeholders on key performance indicators (KPIs).
• Identifying alternative promotion channels in the online environment.
• Developing and planning resources for the execution of strategic online marketing campaigns (performance, programmatic, content marketing, etc.) with direct impact on business objectives, audiences, and budgets.

Performance Management:

• Tracking campaign performance, analyzing data and reports, and identifying directions to make campaigns more efficient.
• Monitoring and analyzing the performance of digital marketing campaigns, making data-driven adjustments to optimize results.
• Efficiently managing campaign budgets to maximize return on investment.

Online Sales Management:

• Developing and executing strategies to increase online sales of energy products and services.
• Leveraging digital marketing channels to maximize the organization's digitization efforts.
• Tracking and reporting on online sales metrics, identifying areas for improvement, and implementing solutions.

Cross-Functional Collaboration:

• Collaborating with interdepartmental teams to develop and implement campaigns that align with the organization's online positioning and vision.
• Managing relationships and/or selecting external agencies for performance, programmatic, media buying, UX & UI, Data Analytics, SEO, and Content Marketing to ensure efficient and timely campaign execution.
• Managing relationships and selecting partners and suppliers to ensure the successful delivery of projects within set deadlines.

Team Management:

• Leading, mentoring, and developing a high-performing team focused on the myPPC App product (web & mobile).
• Setting appropriate performance indicators for team members, both internal and external, and ensuring their achievement.
• Setting clear objectives, providing regular feedback, and conducting performance evaluations.
• Identifying team needs in line with the organization's projects and supporting the growth and activity of the department.

What you'll need to succeed:

• Minimum of 5 years of experience in digital marketing and online sales, preferably in the energy sector, with at least 3 years in a management position.
• At least 3 years of experience managing online marketing campaigns and leading teams responsible for performance campaigns, programmatic, media buying, UX & UI, Data Analytics, SEO, and Content Marketing, with a proven track record of successfully delivering and implementing campaigns.
• Deep knowledge and at least intermediate level proficiency with the following applications/platforms: Google Adwords, Programmatic 360 DV, Meta ADS, Instagram Ads, Google Analytics, Looker Studio, Google Tag Manager.
• Proven experience managing budgets of over 500,000 Euro per year.
• Strong understanding of digital marketing tools and platforms, including SEO, Content Marketing, social media, email marketing, media buying, UX & UI.
• Proficiency in using analytics tools to measure campaign performance and inform decision-making.
• Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, post schedulers, and web & mobile analytics and tracking tools.
• A Master's degree in marketing, advertising, business, or a related field is preferred.
• Certifications in digital marketing, online sales, and marketing campaigns are an advantage.

Communicates Effectively:

• Develops and delivers multi-mode communications that clearly convey an understanding of the unique needs of different audiences.
• Uses clear and effective verbal communication to express ideas.

Strategic Mindset:

• Openness to adjusting plans and strategies when necessary.
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out and convert.
• Customer-centric mindset with a passion for delivering outstanding service.
• Strong understanding of marketing principles, campaign development, and digital marketing channels.

Planning and Organizing:

• Applies business knowledge and marketplace insight to advance the organization's goals.
• Strong project management skills, with the ability to manage multiple campaigns and meet deadlines.

Data Collection and Analysis:

• Analytical and problem-solving skills to interpret campaign data, identify trends, and provide actionable insights.
• Strong forecasting and budgeting skills.
• Proficiency in understanding and using analytics tools to measure and optimize campaign performance.

Customer Focus:

• Delivers customer-centric solutions.

Leadership:

• Manages conflicts constructively and calmly.
• Understands and responds appropriately to the emotions and concerns of others.

What's in it for you:

Professional growth/ Development

• opportunities for professional and personal development
• dynamic work environment and different business lines
• international work environment
• internal mobility programs
• courses, coaching sessions, mentoring

Rewards

• medical subscription/ medical insurance
• meal vouchers, bonuses (Energetician's Day, Easter, Christmas, etc.)
• holiday Bonus
• reimbursement of part of the holiday ticket
• extra free days (Birthday, Energetician's Day, etc.)
• special offers from our collaborators
• referral employee program
• Bookster

Way of working

• hybrid way of working (office & smartworking)
• short Friday

What else do you need to know?

We inform you that all applications received will be treated confidentially. Only the selected candidates will be contacted for an interview, the rest of the applications being kept in our database for a period not exceeding one year.

PPC is the leader of the energy market in Southeast Europe. PPC produces, distributes and supplies electricity, as well as advanced energy products and services in Greece, Romania and North Macedonia.

The PPC Group has production units with an installed capacity of 10.7 GW and serves 8.7 million customers in several markets in the region, with over 35 TWh of energy supplied.

The group is present in Romania following the acquisition of the Enel companies in our country in October 2023. PPC was founded in 1950 and is listed on the Athens Stock Exchange.