Main responsibilities:

1. Global strategy implementation:

• Defines market priorities and translates global strategy into local activities
• Develop tactics to drive qualified traffic
• Defines action plans and media campaigns
• Recruit partners to support marketing for resources we don't have

2. Local portfolio, pricing and promotion strategy:

• Defines market strategy for portfolio and pricing (catalogue)
• Defines marketing co-branded investment and promotion channels

3. Trade activation to support sales & ECPs:

• Identifies levers and creates promotional strategies to increase sales growth
• Identifies key priorities to recruit & activate customers and increase recommendation
• Deploys education strategy and manages local KOL to influence recommendations
• Organises trade events and drives local advocacy
• Develop and coordinate ECP's boost programs (staff motivation, promotion)
• Develop internal motivation programs
• Preparing action plans for B2B activation
• Managing marketing for export markets

4. Monitoring, reporting and budget management:

• Measure and report on the performance
• Regular monthly reporting for all projects and marketing acitivities
• Managing marketing investments (budget)

5. Customer satisfaction & Purpose:

• Customer Service & Satisfaction– contributing to high scores on Customer Satisfaction
• Develop & execute programs to deliver on a corporate mission: “See more, be more“

Your role

As Trade Marketing Specialist you are responsible for the field marketing, advertisement and PR for Essilor products. You are working very closely with the sales department, and you are preparing and conducting the marketing activities in close cooperation with the marketing team of Romania, CEE and headquarters.